Results we're genuinely proud of
Every case study below is from a real Shopify store we've worked with. The numbers are real. The timelines are accurate. And the work was done by the same team you'd work with if you hired us today.
Velour & Co.
The Situation
Their product pages had zero schema markup, duplicate collection content from Shopify's default URL structure, and page speed scores in the 30s. They were invisible on Google despite having genuinely good products.
What We Did
- Cleaned up 40+ duplicate collection URLs
- Implemented product + breadcrumb schema on all pages
- Rewrote title tags and meta descriptions (180+ pages)
- Optimized Core Web Vitals (LCP from 4.8s to 1.9s)
- Built category-level content targeting buyer-intent keywords
The Results
Stonecraft Kitchen
The Situation
A mid-size cookware brand that had solid products and great reviews, but their Shopify store was technically broken — robots.txt blocking key pages, no sitemap submitted, and content that wasn't targeting any meaningful keywords.
What We Did
- Fixed robots.txt — unblocked all product and collection pages
- Submitted optimized sitemap to Google Search Console
- Built keyword strategy targeting 'cookware', 'non-stick pans', 'cast iron' clusters
- Added FAQ schema to 30+ product pages
- Created 6 buyer guides targeting long-tail kitchen keywords
The Results
Pure Form Labs
The Situation
A supplement brand dealing with Shopify's duplicate content from /collections/ and /products/ URLs, thin product descriptions that didn't rank, and zero presence in AI answer engines like ChatGPT.
What We Did
- Canonical URL architecture to solve Shopify's duplicate page issue
- Rewrote 90+ product descriptions with E-E-A-T signals
- AEO optimization: added FAQ sections targeting AI-answerable queries
- Implemented ingredient and nutrition schema markup
- Built a content hub around workout and nutrition questions
The Results
Gridlock Tech
The Situation
A tech accessories brand with a fast store but terrible on-page optimization. Their H1 tags were all generic ('Shop' or the brand name), no internal linking strategy, and product pages that were essentially copy-pasted from the manufacturer.
What We Did
- Rebuilt H1/H2/H3 structure across 150+ pages
- Rewrote all product content with unique, keyword-targeted copy
- Built a systematic internal linking architecture
- Implemented review schema (showing star ratings in search results)
- Launched a 'best X for Y' content strategy for comparison keywords
The Results
Store names have been changed to protect client confidentiality. All metrics are from Google Search Console, Google Analytics, and Shopify Analytics. Results vary by store, niche, competition level, and implementation timeline. To understand the strategies behind these results, see our Shopify SEO services or one-time fix packages.
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