Free Shopify SEO &
AI Visibility Audit
Find exactly what's stopping your store from ranking — on Google and in AI search tools like ChatGPT and Perplexity. 40+ checks, real data, no signup.
40+ Checks Across 5 Areas — Including AI Search
Most free audit tools check the basics and stop there. This one goes further — because in 2025, ranking on Google isn't the only game in town.
Technical SEO
- HTTPS / SSL
- robots.txt
- XML sitemap
- Canonical URLs
- Mobile viewport
- Crawlability
- Redirect chains
Content Quality
- Title tag length
- Meta descriptions
- H1 / H2 structure
- Word count
- Image alt text
- Open Graph tags
- Thin content
Performance
- LCP (load speed)
- FCP (paint speed)
- CLS (layout shift)
- Total Blocking Time
- Speed Index
- PageSpeed score
- Image compression
Shopify-Specific
- Store detection
- Duplicate URL risk
- Collection canonicals
- Crawl budget
- Image optimisation
- JS bloat signals
- Pagination structure
AI Visibility
- Schema markup
- FAQPage structured data
- Product / Org schema
- JSON-LD setup
- AI crawler access
- Answer-ready content
- Freshness signals
Three Steps, Zero Friction
No account. No credit card. No waiting. Just paste your URL and we'll do the rest.
Enter your store URL
Paste your custom domain or .myshopify.com URL above. Both work. We fetch live data from Google's PageSpeed API, so you're getting real results — not cached estimates from last month.
We run the checks
In about 60 seconds, we analyse 40+ SEO and AI visibility factors specific to Shopify. Every check uses live data from your actual store, not a simulation.
Get your fix list
Your report groups issues as Critical, Warning, and Pass — so you know exactly what to tackle first. Want the fixes done for you? Our one-time fix package handles everything.
The Audit Is Free.
The Fixes Are Optional.
Run the audit at no cost, no strings attached. If your report comes back with Critical issues — and most Shopify stores have several — you can fix them yourself using the report's recommendations, or hand them off to us.
Our one-time Shopify SEO fix package covers every Critical and Warning issue in a single engagement. No monthly retainer. No ongoing commitment.
- Free audit — full report, no signup, no hidden costs
- Fix package — one-time payment, all issues resolved
- Includes technical SEO, speed fixes, and schema markup
- AI visibility setup — get your store visible in ChatGPT & Perplexity
Rankrace vs Other Tools
Most free SEO tools weren't built for Shopify, and none of them check AI visibility.
| Feature | Rankrace (Free) | Semrush | Screaming Frog | Generic Tools |
|---|---|---|---|---|
| Always free, no limits | ✓ Always free | Limited free tier | Paid software | Some, with limits |
| Shopify-specific checks | ✓ Built for Shopify | Generic platform | Not Shopify-specific | No |
| AI visibility audit | ✓ Full AI check | No | No | No |
| Real Core Web Vitals | ✓ Live PageSpeed API | Simulated data | Partial | Varies |
| No account required | ✓ Zero signup | Account required | Software install | Some |
| Prioritised recommendations | ✓ Critical / Warning / Pass | ✓ | Raw data only | No |
Made for Shopify Store Owners
Whether you're just starting or already doing $50k a month, there's almost always something in the audit that surprises store owners.
Stores stuck on page 2 or 3
You're getting some organic traffic but nowhere near where you should be. The audit usually finds technical issues holding your rankings back.
Stores spending heavily on ads
Paid ads work, but once you stop paying, the traffic stops. Most owners are surprised to find how much organic potential they've been leaving untapped.
Stores not in AI search
ChatGPT and Perplexity are becoming product discovery tools. If your store has no schema markup, you're invisible — and most Shopify stores don't have it set up correctly.
Stores with slow load times
Slow Shopify stores hurt on two fronts — they rank lower and they convert worse. If your LCP is above 2.5 seconds, you're losing search positions and customers.
Shopify SEO & AI Visibility — FAQ
Is the audit actually free — or is there a catch?
No catch. The audit is completely free, and you get the full report with no watermarks, no email required, and no sales call booked automatically.
What does the AI visibility score check?
It checks schema markup completeness, whether AI crawlers like GPTBot and PerplexityBot can access your pages, and whether your content is structured to answer questions directly.
How is this different from Shopify's built-in SEO settings?
Shopify's built-in SEO features let you edit title tags, meta descriptions, and alt text. They don't analyse Core Web Vitals, find duplicate URL issues, check schema markup, or test AI crawler access.
What are the most common problems the audit finds?
The top five: duplicate URLs from collection structures, LCP above 2.5 seconds, missing product schema, no AI visibility setup, and thin collection page content.
Can I fix the issues myself, or do I need a developer?
Some fixes you can do yourself inside Shopify admin. Others, like adding JSON-LD schema markup and fixing Core Web Vitals from theme code, typically need developer access.
How quickly will I see results after fixing the issues?
Technical fixes like canonical tags and schema markup take 4–8 weeks to reflect in rankings. Speed improvements often show up in Search Console within 2–3 weeks.
Does Shopify SEO still work now that AI search is growing?
Yes — and the two work together. What's changed is that you now also want your store to appear when buyers ask AI tools for product recommendations.
What happens after the free audit?
You get your full report immediately. If you'd rather have us handle the fixes, we offer a one-time Fix Package that covers every Critical and Warning issue. One payment, no retainer.