We built Rankrace because Shopify stores deserve better SEO.
I started Rankrace after spending years watching Shopify store owners waste money on generic SEO agencies that didn't understand e-commerce. Agencies that would audit a Shopify store and flag issues that don't even apply to Shopify's architecture.
So we built something different. An agency that only works on Shopify, uses real data from thousands of stores, and now — with Rankrace Monitor — gives store owners the tools to track their own SEO without needing to hire anyone.
Our Story
From practitioner to platform
Before starting Rankrace, I was running Shopify SEO campaigns directly — managing keyword strategy, writing optimized content, fixing technical issues. I got good at it. But I kept running into the same problem: no tool existed that was built specifically for how Shopify handles SEO.
Generic SEO tools would flag Shopify's normal URL structure as "duplicate content issues." They'd miss Shopify-specific problems like collection page pagination, theme code injecting duplicate meta descriptions, or liquid template tags breaking structured data.
So we built our own audit engine. And then we started offering it to other stores. That became the free Shopify SEO audit — and eventually the full platform you see today, including Rankrace Monitor.
We're not trying to be the biggest SEO agency. We're trying to be the best one for Shopify — and we're pretty focused on that.
How We Work
A few things we genuinely believe
Shopify-only focus
We've never taken on a WordPress client. We've never worked on a Wix site. 100% of what we know is about Shopify SEO — and that focus is what makes us genuinely good at it.
Data over guesswork
Every decision we make is backed by data from your store, your competitors, and your specific market. We don't do 'best practices' as a substitute for actual analysis.
Transparency by default
You'll always know what we're working on, what changed, and why. Monthly reports, real numbers, and honest explanations — not vanity metrics.
Ahead of the curve
We started tracking AI visibility (ChatGPT, Perplexity, AI Overviews) before most agencies even heard of AEO. Staying ahead is part of how we protect your rankings.
Want to see what we'd say about your store?
The free audit is the easiest way to start. No commitment, no call — just your store's real SEO data in under 60 seconds.